In this era of social media and ESPN alerts on smart phones, it has been almost impossible for any sports fan to avoid knowing the outcome of the big events before they are actually aired in primetime. Of course, all events are streamed live on the Internet by NBC, but that is little consolation for folks who actually have a job during the day. As a result, there has been a torrent of complaints from sports fans about NBC and the whole issue of taped delayed coverage.
I understand that NBC can't alter the time space continuum, so I'm not going to blame them for saving the marquis events for primetime. And, I'm not going to blame NBC for the fact that tweets and Facebook updates spoiled a few events for me. But, even when I managed to navigate the minefield of social media and Internet updates, I still found the NBC primetime coverage to be tremendously unsatisfying. It took me a full week to realize what was wrong with the primetime coverage. Then it dawned on me. NBC has not presented the Olympics like a sporting event. NBC has presented the games like a reality TV show.

But, even when NBC has shown sports at night, they have not shown those events in a manner that feels at all natural to a sports fan. Games are not shown in their entirety. Games are often joined "in progress" despite the fact that they actually ended eight hours ago. NBC has also edited out part of matches and events and fast forwarded to the end. And all this is done so as to make time for in studio interviews with random celebrities like Shaun White.
Why does any of this matter? Because every sport has a natural rhythm and flow. A basketball blowout is only impressive if you got to watch the will of the losing team be swept away A soccer goal is far more exciting if you watched the 40 minutes of struggle that led up to it. A fantastic floor routine is far more dramatic if you've watched the same athlete struggle on the pommel horse. And a volleyball comeback is only exhilarating if you got to experience the momentum shift.
The time difference between the United States and London may have forced NBC into presenting marquis events in tape delay. But the time difference did not force NBC to reduce the beauty of sport to the level of a reality TV show.
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I think there has been a total chic-a-fication of the whole games! Where is the wrestling? The weightlifting? I want to see real men sweating not diving in couples!
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